Comments on: Is Branding Important in a web 2.0 world - Blog Response http://henrywarren.com/wordpress/?p=67 Brain dumps, design, dysfunction, and intense memory loss. Sun, 05 Sep 2010 22:49:31 +0000 http://wordpress.org/?v=2.5.1 By: links for 2007-03-15 | On Marketing & Technology http://henrywarren.com/wordpress/?p=67#comment-7200 links for 2007-03-15 | On Marketing & Technology Thu, 15 Mar 2007 18:21:25 +0000 http://henrywarren.com/wordpress/?p=67#comment-7200 [...] Is Branding Important in a web 2.0 world - Blog Response I would argue that branding is more than just the tip of the spear. Late management consultant Peter Druker referred to business as only two things: Marketing and Innovation. (tags: brand marketing) [...] [...] Is Branding Important in a web 2.0 world - Blog Response I would argue that branding is more than just the tip of the spear. Late management consultant Peter Druker referred to business as only two things: Marketing and Innovation. (tags: brand marketing) [...]

]]> By: Doug Karr http://henrywarren.com/wordpress/?p=67#comment-7199 Doug Karr Thu, 15 Mar 2007 02:33:40 +0000 http://henrywarren.com/wordpress/?p=67#comment-7199 I like your wording "influence perceptions". I honestly don't believe a company 'owns' its brand, a brand is ultimately owned by the consumer. A brand is the perception of the company and it can change overnight - with or without the company's assistance. I think the masterful marketers are able to gauge public perception and feed or starve it into different directions. I know many famous marketers would disagree; however, I believe the Internet, text messaging, cellular phones, etc. have minimized the ability of marketers to fraudulently manipulate their brand. They can try nowadays, but there will be a huge backlash. Rather, I think intelligent marketers are 'influencing' their brand and how it's perceived. Great post. I like your wording “influence perceptions”. I honestly don’t believe a company ‘owns’ its brand, a brand is ultimately owned by the consumer. A brand is the perception of the company and it can change overnight - with or without the company’s assistance. I think the masterful marketers are able to gauge public perception and feed or starve it into different directions.

I know many famous marketers would disagree; however, I believe the Internet, text messaging, cellular phones, etc. have minimized the ability of marketers to fraudulently manipulate their brand. They can try nowadays, but there will be a huge backlash. Rather, I think intelligent marketers are ‘influencing’ their brand and how it’s perceived. Great post.

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