Email and Google Analytics

Recently my team just completed a rough cut for a tutorial series for my companies sales team. The first was promoting how to connect email with Google Analytics. This is the only video from the 8 video series that I would consider non-proprietary. So I have decided to share it with the external world. Bare in mind that it is the last in a series of 8. There will be references to previous sections.

Outside of using ExactTarget as the tool to automate this, you can begin doing this today by using Google’s URL Builder. This is a very simple process. I hope this brings some clarity to ways you can leverage Web Analytics with your email marketing campaigns.